Mirra Komarovsky's discussion of the alternative sex roles provided for American college girls served as the basis for development of ordinal scales of two dimensions of the sex role. These scales distinguished between girls with traditional and modern attitudes about female personality traits and feminine role behavior. Among the 209 college girls studied, a positive association appeared between these two attitude dimensions. About two-thirds of the sample had consistent attitudes, being either traditional or modern on both scales. Partial elaboration analysis revealed that attitude consistency was positively related to number of college friends, dating frequency, and frequency of parental contact. Communication feedback was judged to be the interpretive link between frequency of interaction and attitude consistency about the role.
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Kenneth C. W. Kammeyer (1964) studied this question.