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Purpose The purpose of this paper is to present and discuss a critical review of the role of rhetoric and narratives in management research and practice. Design/methodology/approach Conceptual implications are drawn from the analysis and discussion of the papers of this special issue, as well as from previous literature. Findings Managers and researchers will be unable to explore the potential of narratives and stories fully if, at the same time, they do not deeply comprehend the underpinnings of rhetoric. Originality/value The paper further discusses the role of rhetoric and narratives in management research and practice and also explores the relationships between rhetoric and narratives.
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Flory et al. (2010) studied this question.
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