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This article presents a semiotic analysis of the representation of the Wimbeldon Championships on British television. It considers televised sport as a gendered genre, arguing that a gendered narrative exists within the televising of Wimbeldon. There is contradiction within this narrative: female tennis players escape an easy identification with a singular character function. The article draws on feminist film theory to explore the ambivalence of the televisual representation of tennis femininities.
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Eileen Kennedy (2001) studied this question.
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