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August 9, 2026SSM - Health SystemsOpen Access

The role of businesses in supporting non-governmental organisation for cancer care in India: Priorities, barriers, and facilitators

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Authors

PSPooja SharmaODOjaswi Phal DesaiVKVid Karmakar

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Overview

Qualitative study identifies barriers and facilitators for CSR investment in cancer initiatives in India.

Key Points

  • This study explores how businesses can better support NGOs in delivering cancer care in India, highlighting obstacles and opportunities.
  • In-depth semi-structured interviews with 15 NGO stakeholders and 3 CSR stakeholders
  • Thematic analysis using an inductive approach until data saturation was reached
  • CSR funding is affected by a misalignment between corporate priorities and NGO needs
  • Challenges include neglect of operational costs and competition between small and large NGOs
  • Innovative partnerships and extending CSR support to non-medical care can enhance impact.

Cite This Study

Sharma et al. (2026) studied this question.

synapsesocial.com/papers/6a782cb82e1896536c83f9c7https://doi.org/10.1016/j.ssmhs.2026.100292
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