Pleasure or purpose: effects of hedonic and eudaimonic motivations on cross-media movie consumption behaviours

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Key Points

This study aims to explore the impact of hedonic and eudaimonic motivations on movie consumption behaviors across different media platforms.
Analyzed movie consumption patterns across diverse media formats.
Examined the influence of hedonic (pleasure-driven) and eudaimonic (purpose-driven) motivations.
Utilized surveys and behavioral data for comprehensive analysis.
Hedonic motivation leads to increased overall movie consumption across media.
Eudaimonic motivation correlates with preferences for thought-provoking films rather than mere entertainment.
Distinct behavioral patterns observed between hedonic and eudaimonic influenced viewers.

Examining how different motivations influence movie-watching habits across various media forms, suggesting significant behavioral differences.

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Ryu et al. (2026) studied this question.

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