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October 7, 2022Young Consumers Insight and Ideas for Responsible Marketers

Adolescent Generation Z and sustainable and responsible fashion consumption: exploring the value-action gap

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AWAnnie WilliamsNHNancy Hodges

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Williams et al. (2022) studied this question.

synapsesocial.com/papers/6a7863eb7ecc675f86aef5dahttps://doi.org/10.1108/yc-11-2021-1419
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