Female Entrepreneurship in Business Artisanal SMEs

Neuroeconomics research helps explaining phenomena and key questions surrounding good decision-making within the realm of entrepreneurship studies. It applies qualitative methodology, using a modified Delphi method, to integrate neuroeconomics. This study explains the factors that influence the decision-making of female entrepreneurs drawn from female founders of artisanal SMEs in Mexico. Results show that neuroeconomics adds valuable insights to explaining issues of female entrepreneurship. The results deviate from the predictive or behavioural bias of decision-making models in standard economic theory. The practical implications of this study are that it adds expert opinion into the debate on neuroeconomics in relation to female entrepreneurship.