Reveals digital payments increase spending, suggesting an economic boost from QR code campaigns.
This study provides causal evidence on whether digital payments stimulate consumer spending. We use bank transaction data and leverage events related to Quick Response (QR) code campaign as an instrumental variable. Our estimation demonstrates that an increase in QR code payments prompted by campaigns leads to an approximately same-sized increase in other spending. However, this effect is transitory.
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Sasaki et al. (2026) studied this question.
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