A knowledge exchange and diffusion of innovation (KEDI) model for primary production

Purpose This paper seeks to develop a new model for the activities of knowledge exchange (KE) and the diffusion of innovation (DI) with specific emphasis on agriculture. Design/methodology/approach The research involved an examination of existing literature and the development of the knowledge exchange and diffusion of innovation (KEDI) model. Findings As human population rises, there will be a greater focus on KEDI in the agricultural sector. Due to the heterogeneous nature of farming communities around the world, indigenous knowledge (IK), change agents, opinion leaders and farmer‐to‐farmer (F2F) interaction all play a role in KE and technology transfer. The KEDI whirlpool model seeks to reflect these dynamics by highlighting the interacting drivers and the process required to deliver outputs such as supply chain agility, reduced costs, and more efficient use of resources, knowledge and assets. Originality/value This research is of academic value and of value to those working in the food supply chain.