Evaluation research of information and supporting interface in electronic commerce web sites

The purpose of this paper is to find a better B2C environment through collecting what information and supporting interfaces are provided on current B2C web sites. We build a checklist based on the framework of B2C consumer behavior model and used it to evaluate current B2C web sites among three categories: purchasing process, types of products, and the source of web sites. The results indicated that poor information or supporting interface design was provided on web sites during the “evaluating and comparing” process. More information or supporting interface design was provided on the internet bookstore, less information or supporting interface design was provided on web sites that sell tickets and flowers. The local web sites provided more information or supporting interface design than international web sites. The results also showed that the difference is highly significant.