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We analyzed personal profiles and records of communication for more than a million nationwide users of a major online dating site. White more than Black, women more than men, and old more than young users stated a preference for a same-race partner. Overall, Blacks, especially Black men, proved more open to cross-race dating than did Whites. More than 80% of the contacts initiated by Whites were to Whites, with only 3% to Blacks. This sharp difference held for men and women and even for those who stated no racial or ethnic preference in their profiles. Blacks were 10 times more likely to contact Whites than Whites were to contact Blacks. Reciprocations to messages showed the same trends, but more moderately.
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Mendelsohn et al. (2014) studied this question.
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