Public concern about the effects of television advertising on children first appeared in the 1960s; it remains a focus of controversy and concern today. In policymakers' attempts to address this concern, they have frequently looked to the relevant social scientific evidence to help frame their decisions. This study reviews the development of regulations governing television advertising to children in the United States and examines the influence of social science research in the construction of these policies.
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Dale Kunkel (1990) studied this question.
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