Determinants and factors of influence of intellectual potential on the country’s digital competitiveness and business mobility

Introduction. Digital changes inherent in modern economic relations require conscious perception by all economic participants and rapid adaptation to them. The development of intellectual human capital, digital entrepreneurship and innovativeness of the economy, based on expanding existing knowledge, revealing talents, and strengthening scientific research, are becoming an indisputable condition. Purpose. Assessment of the influence of factors on the digital competitiveness of countries, substantiation of the importance of human potential for the effectiveness of digital entrepreneurship, as well as determining priorities for the development of education with the use of digital technologies. Methods. When studying the existing developments in understanding digital competitiveness, factors and subfactors that influence it, methods of analysis and synthesis were used. Graphical and statistical methods allowed us to visually present the ratings of digital competitiveness of countries in the world in terms of subfactors in 2019, 2021 and 2023. Comparison and generalization methods contributed to comparing the levels of digital competitiveness of individual countries in the world in 2019, 2021, and 2023, as well as identifying the role of human resources in the development of an innovative economy, digital entrepreneurship, strengthening business mobility, and digital competitiveness.  Results. It was found that the strengthening of the country’s digital competitiveness and the development of digital entrepreneurship in it are influenced by three levels of technological transformations – organizational, institutional, and structural. The ranking positions of countries’ digital competitiveness according to “Knowledge” criterion of the IMD World Digital Competitiveness Ranking in 2019, 2021, and 2023 were analyzed and it was found that the leadership here is maintained by the USA, Singapore, Switzerland, and Sweden. The subfactors “Talent”, “Education and Training”, “Scientific Concentration” of the “Knowledge” criterion of the ranking of digital competitiveness of countries are characterized, which showed that the balance of digital changes in the economy directly depends on the intellectual potential of human capital, its ability to generate new knowledge and ideas, to constantly learn and self-develop. Perspectives. Prospects for further research consist in developing practical measures to restore the countryʼs potential for economic growth, high-tech and innovative development, as well as developing ways to strengthen its intellectual human capital.