Straw Polls in 1936

After four year as director of research for a Philadelphia advertising agency, Mr. Crossley became director of research for the Literary Digest, acting in that capacity for four years. In 1926 he established Crossley, Incorporated, a commercial research organization best known for the Crossley Political Poll and for the Cooperative Analysis of Broadcasting, the latter having received a Harvard prize for outstanding business research. Mr. Crossley is past president of the Market Research Council, past treasurer of the American Marketing Society, and a member of the American Statistical Society.