Industrial organization and the evolution of concepts for strategic planning: The new learning

This paper reviews the parallel development of the disciplines of corporate strategy and industrial organisation. Recent developments in industrial economics suggest that the two may be about to merge, or at least be capable of synergy. This potential advance has come about because of the movement of industrial organisation theories towards dynamics and away from static concepts such as the traditional structure: conduct: performance model. Simultaneously, corporate strategists, who have always been dynamically oriented, have long been in search of the more sophisticated theories industrial economists have in their tool kits.