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The article aims to provide analysis of situation, common tendencies and problems of material and non-material personnel motivation in Latvia in the conditions of economic transformation. It is considered that appropriate stimu1ation mechanisms at the man level would facilitate sustainable entrepreneurship process. Authors claim, that meeting material and non-material needs of employees would lead to enhancement of viability of business companies. Motivation systems in various countries are being compared and suggestions formulated.
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Caurkubule et al. (2014) studied this question.
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