The field of medical tourism has grown and developed over the last ten years into a popular option for having a medical procedure done. Continuing success is expected, and becoming involved with medical tourism appears to be an excellent way for the hotel industry to differentiate their services. By integrating a medical tourism program into an existing hotel company's services, both aspects of the partnership will build off of the other's success and create a new and exciting travel experience. A joint partnership between a medical facility and a luxury hotel would enjoy abounding success in this new and exhilarating market.
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Hume et al. (2007) studied this question.
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