Investigates pricing behaviour in the retail grocery industry, analysing pricing at the micro level of a London submarket. Looks at the extent and effect of recommended resale prices on grocery items. Compares the average expenditure between stores on a given set of items. Examines differences in pricing between counter‐service and self‐service outlets and also the pattern of special offers. Suggests that there must be a move towards prevention of an oligopoly situation in order to market efficiently.
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Metacalf et al. (1968) studied this question.