Performing the economy, performing science: from neoclassical to supply chain models in the agrifood sector

Callon and Hilgartner, respectively, have argued that the economy and technoscience are performed and that neoclassical economics (NE) and scientific reports should be interpreted as performances. Building on that theme, it is argued here that the ongoing transformations collectively known as globalization signal a new way of thinking about and performing both economics and technoscience: supply chain management (SCM). A comparison of SCM with NE models reveals shifts in both the theoretical focus of its proponents and the reactions of critics. Recent developments in the agrifood sector are used to illustrate the argument.