The use of products and services of the mobile telecommunication industry becomes a part and parcel of each human being around the globe irrespective of the age. It is hardly visible to see people without the use of telecommunication technology in today’s world. The present research article examines the alarming signal of market saturation of telecommunication companies in Malaysia as internal competitors is increasing in number and age restriction of 18 years and above for legally registered owners of mobiles. The saturation in the mobile telecommunication market is due to the relative low birth rate in Malaysia, the eligible population to register a mobile phone is not proportional to telecommunication service providers. In addition, there is also new Mobile Virtual Network Operators (MVNO) which magnifies the problem further. Otherwise the local service providers have efficient and effective networking with other countries; the sustainability of the telecommunication company's performance is at stake.
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Velu et al. (2014) studied this question.
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