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Purpose The authors aim to analyze actual practice in industry with respect to the use, choice, and effectiveness of four types of incentives, cash, prepaid cards, travel, and merchandise. Design/methodology/approach The paper uses a survey of 170 practicing incentive design managers. Findings Usage of cash and cards continue to increase but travel and merchandise are still frequently used. Originality/value This will provide useful information to practitioners who design incentive programs.
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Jeffrey et al. (2013) studied this question.
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