Empirically assessing the continued applicability of the IUIPC construct

This is the authors' abstract. We don't add key points for this paper.

Purpose The purpose of this paper is to revisit the internet users’ information privacy concerns (IUIPC) construct, a research model, and hypotheses based on Malhotra et al. (2004) to assess the continued applicability of this construct. The relationship among privacy concerns, trusting beliefs, and risk beliefs continues to be unclear. Empirical evidence about the impact of privacy concerns on behavior is mixed.