Journal Quality: A Google Scholar Analysis

Research quality has become a major issue in the Australian university system and journal quality, as determined by discipline committees, seems likely to play a major role in the government's new assessment system, which will have financial and reputational implications for disciplines and individual academics. The present study examined the Google citations, which are a measure of journal influence, obtained by all of the marketing journals rated as A * and A in the Government's recent journal list, as well as 10 B and 10 C rated journals to see how the journals differ. The implications of the results for Australian marketing academics are discussed.