The Role of Organizational Communications on Employee Perceptions of a Firm

The quality of service customers receive is due, in part, to the commitment employees have towards their employer. A critical component of employee commitment to a firm is organizational communication. Organizational communication exists in many forms and has both internal and external audiences. This study focuses on internal communications from the perspective of public relations and internal marketing and their relationship to an employee's perception of the firm where they work. A positive relationship was found between effective internal communications and perception of the firm. Implications of these findings are discussed.