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As the tide of globalization rides high and global competition intensifies, more and more firms are resorting to strategic alliances as a means to increase competitive‐ness. Despite apparent advantages that a strategic alliance may bring, it does not compensate for weaknesses in corporate culture which, as shown in this article, could only be done through organizational learning. Such learning cannot be acquired through purchase or by contract, it has to be gained by effort.
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Chan et al. (1994) studied this question.
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