The Manager as Pirate: An Inspection of the Gentle Art of Bootlegging

Bootlegging is a special type of innovation involving covert research without the explicit approval of the responsible manager. It incorporates a dimension of secrecy as this research does not appear on project sheets drawn up by the management of firms. But it might also incorporate the dimension of conspiracy if the innovative activity is pursued by a research team, and perhaps with wider tacit support. Bootlegging exists as a phenomenon in a large number of companies. Interview findings suggest that the attitudes of management towards bootlegging are determined by prevailing perceptions of uncertainty and knowledge about the nature of decision processes.