Institutional barriers in the diffusion of a high technology

Purpose The purpose of this paper is to examine possible causes of failure of the commercialization of a high technology innovation, in order to explain the relationship between resource‐based view and institution‐based view as a contributing factor. Design/methodology/approach The research is based on a case study in a high technology sector. Qualitative evidence and analysis are used to draw some conclusions related to the causes of the failure of the commercialization process. Findings The main limitation is that the findings cannot be generalized. Moreover, the analysis is based on the author's individual interpretation and biases. Practical implications The case provides guidelines to innovators and entrepreneurs to develop new technologies and their businesses. Originality/value The article is based on a real case and it can be used as a base for future research and as teaching material.