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In Tanzania, the rate of circumcision among older men has been low. IntraHealth International introduced an intervention to increase VMMC uptake among men 20 years and older, through community sensitization and demand creation using targeted SMS messaging. Results showed a 25% rise in VMMC in the project's first 9 months indicating that mobile technology can be a powerful VMMC recruitment tool.
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Kundi et al. (2014) studied this question.
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