NLP ‐ help or hype? Investigating the uses of neuro‐linguistic programming in management learning

Identifies aspects of neurolinguistic programming (NLP) that may be of use in management learning. Uses three approaches to explore NLP; an introductory programme, a profiling questionnaire and an analysis of a sample of management development articles. Then reviews research evidence on NLP. Concludes that NLP techniques using language patterns and questioning techniques appear to be of use; existing research evidence is limited and inconclusive; NLP is enthusiastically supported by those who practise it, and that is both its strength and potential weakness.