An empirical study on the new placement systems in Universities of Arab World

The purpose of this paper is to investigate the top Arab universities with impact in the web world, and analyzing if the support of innovative communication systems develops competitive advantage for placement in University of Arab world. The explosion of social media communication has brought about numerous changes in every type of activity. This has altered the nature of competition, accelerating the flow of information, of new products and of services in all the world. In this context it becomes necessary for Universities to encourage graduates to enter the job market, guaranteeing their placement also with these new tools. The study includes 292 students of 16 Universities representing 20 Arab Countries.