Exploring Potential for Information Technology Innovation in Nonprofit Organizations

This article investigated user perceptions of innovative information technology. A qualitative analysis of information technology innovation award applications submitted by a variety of nonprofits was conducted to explore two research questions: (a) in what areas of organizational functioning can information technology innovations be implemented, and (b) what are the expected benefits associated with the implementation of those information technology innovations? The results showed that technological innovations can occur in administrative, service, and marketing areas; and that the applicants believed that those innovations have a potential to provide numerous positive benefits. Those benefits were associated with clients and programs, internal and external functioning, fundraising and financial aspects, and public image and relationships with stakeholders. Human service organizations proposed the highest numbers of IT innovations in the administrative and technological areas.