Describing Volunteerism: The Theory of Unified Responsibility

In recent years, nonprofit organizations have faced an increasing challenge in recruiting volunteers. Building on the theory of unified responsibility, this article argues that a sense of responsibility emanates across the personal and social domains of individuals who volunteer. Drawing a psychographic profile of the volunteer, this study explores the role of exercising, smoking, consumerism, and environmental consciousness. Strategic applications for recruiting volunteers are suggested based on the formative research presented.