Global cultural flows and the routes of identity: the imagined worlds of Celtic FC

In the study of sports and society, there has often been an excessive focus placed on the roots (i.e. origins) of collective identity. Drawing on Appadurai's [Appadurai, A. (1996). Modernity at Large: Cultural Dimensions of Globalization. Minneapolis, MN: University of Minnesota Press] concept of ‘imagined worlds,’ this paper explores five global cultural flows and their influences on the diverse identities of Celtic Football Club supporters. While the historical ‘roots’ of these socially constructed identity attachments are important to understand, this article suggests that the ‘routes,’ or where these identities are being performed, maintained, and renegotiated on an everyday bases, provide a more complete understanding of collective identities in today's globalized world. Ultimately, this article highlights the reasons why people from around the world support a football team from Glasgow, Scotland by clearly demonstrating that the motivations that go into their decision are not as simple as one might initially imagine and are relentlessly renegotiated across both time and space.