Supply strategy in the food industry – value net perspective

The role of supply has become more strategic, which has led to changes in supply management. The role of supply strategy has also increased, and it is essential nowadays that companies have supply strategies to define their actions in the supply system. The supply strategy consists of several elements, and its most focal components are examined in this study. Based on transaction cost economics and the resource-based view, we discuss supplier relationships, which form one main element of the supply strategy from the value net perspective. The elements and the role of supply strategy are analysed in a case study of the Finnish food industry value net.