This research study investigates the implications of online buying on customer behavior. The study looks at how online buying has changed the way people make decisions and buy things. The research investigates the factors that impact online shoppers, such as convenience, pricing, and product availability. The study investigates how online buying has impacted how customers connect with companies and the purchasing process. This research paper examined, this study investigated the impact of online buying on Indian consumer behaviour, focusing on the important variables driving online purchases, changes in traditional purchasing patterns, the importance of trust and ease in online purchasing decisions, and so on. And the impact of price comparison on online purchases. The research employed convenience sampling methods and a sample size of 29. The results showed that convenience, variety of items, lower prices, and speed of delivery are the main motivators for online shopping. The research also revealed that online shopping has had an impact on traditional purchase habits and that customers prefer credit cards and debit cards over cash on delivery when making online payments. Furthermore, the results showed that customers compare prices when shopping online, with most customers comparing prices frequently. This research contributes to the existing body of knowledge by providing further insight into the effects of online shopping on consumer behavior.
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Khyati Modi (2023) studied this question.
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