The best-selling business book of all time is In Search of Excellence by Tom Peters and Bob Waterman. It is also the most popular book of any kind in Harper & Row's publishing history. Some five million copies had been sold by 1985, including fifteen translations. The Japanese edition sold three hundred-thousand copies in six weeks. It is reported that many excited chief executive officers have ordered dozens of copies to be distributed to their managers, and that the authors have been inundated with requests for speeches and seminars.'
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Jim Silver (1987) studied this question.