There has been considerable debate in the construction management (CM) literature as to which research methodology is the most appropriate to CM research problems. This paper contributes to that debate by suggesting that postmodernity and multi‐level research can extend the scope of CM theory. It is argued that if CM researchers are to effectively solve the problems that the construction industry faces, then they need to adopt a robust methodological approach that takes account of both ontological and epistemological viewpoints. It is proffered that only then will we fully understand phenomena that influence organizational and project performance in construction.
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Love et al. (2002) studied this question.
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