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June 6, 2013Journal of service management

Data‐driven services marketing in a connected world

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Authors

VKV. KumarBrock UniversityVCVeena ChattaramanBrookings InstitutionCNCarmen NeghinaOpen University of the Netherlands

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Cite This Study

Kumar et al. (2013) studied this question.

synapsesocial.com/papers/6a7cd0f686a785c465f46e86https://doi.org/10.1108/09564231311327021
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