What do Affect Customers to Use Mobile Payment Continually? A Systematic Literature Review

The intention to use mobile payment (M-Payment) has been growing, in line with digital economy growth. This phenomenon contributes to the emergence of M-Payment research lately. Several theories can be applied to those researches. In general, the research tends to adopt any particular theory to explore the factors that affect the use of M-Payment. A comprehensive and succinct review is needed to continually help scholars and practitioners understand what affects customers' use of M-Payment, the marketing strategy applied in the M - Payment business, and the theories implemented in current M-Payment research. This study aims to categorize the findings and assess M-Payment research's state of the art to facilitate future research. Data retrieved from IEEE, ACM, Science Direct, Scopus, EBSCOhost, and SpringerLink databases were published between 2017 and 2020. The data is analyzed by following the Kitchenham systematic literature review approach. As a result, this study establishes a table of theoretical used in M-Payment research, the marketing strategy applied in the M - Payment business, and factors affecting M-Payment's use classified into three main groups: technological factors, behavioral factors, and personal factors.