“You are What You Eat”: Nutritional Norms, Maternal Deviance, and Neutralization of Women's Prenatal Diets

This article uses neutralization theory to examine women's responses to prenatal nutritional norms. Based on 55 qualitative interviews with pregnant women, I explore women's prenatal nutritional narratives, their talk about food and nutrition. Women link healthful eating in pregnancy with the good mother ideal and construct identities as mothers through monitoring prenatal diets. When they violate nutritional norms, they are subject to charges of maternal deviance and use techniques of neutralization to protect their self-concept. I explore the excuses and justifications women offer for violations of prenatal nutritional norms and demonstrate how mundane behaviors are endowed with moral meaning in pregnancy.