Answers are grounded in this paper and cite their sources.
“Push” marketing strategies can create additional profit opportunities within the marketing channel. This paper describes a method that provides marketing managers with information on the profit impact of various marketing mix strategies. A study is described in which high yield “push” strategies are identified.
No takes yet. Share an insight, caveat, or question.
Lévy et al. (1983) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: