This study examines the roles of psychological capital (PsyCap) in job performance and quality of work life (QWL) of marketers in a transitioning market, Vietnam. It also investigates the impacts of marketers’ QWL on their job performance and quality of life (QoL). A test based upon a sample of 364 marketers in Ho Chi Minh (HCM) City reveals that PsyCap has positive impacts on both job performance and QWL of marketers. In addition, QWL underlies both job performance and QoL of marketers. These findings confirm the importance of PsyCap in marketers’ work and lives in a transitioning market.
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Nguyen Dinh Tho (2011) studied this question.
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