How Can Organisations Prepare for Reputational Crises?

Most public and private organisations have assumed that they are responsible for their reputation, which they see as a key asset. In a world rapidly becoming dominated by the internet and electronic commerce, organisational control is threatened. This article develops a definition of organisational reputation and suggests how it can be nurtured. It explores the types of reputational threats that face organisations and how training may prevent or reduce the effects of reputational crises.