The following text is based on the lectio praecursoria presented at the defence of the doctoral dissertation “The market perspectives of wellness tourism: A multiple case study” which was publicly defended on June 7, 2023, at Joensuu, University of Eastern Finland. The full version of the dissertation can be found at https://erepo.uef.fi/handle/123456789/29639.
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Daumantas Bočkus (2023) studied this question.
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