Examining Cultural Worldview and Experience by International Tourists: A Case of Traditional House Stay

The purpose of the study was to investigate relationships between cultural worldview (CW), cultural experiential dimensions, and satisfaction among international travelers who stayed at Hanok, a traditional house in South Korea. Findings of the study show that respondents' CW and experience were significantly different with respect to the respondents' origin of residence. Americans and Europeans shared a similar CW, whereas Japanese and Chinese expressed a similar view on CW. The strong and significant prediction on satisfaction by all experience dimensions warranted the importance of experiential qualities of tourism products and services in the cultural tourism context.