Is Intelligence Enhanced by Letter Priming? A Failure to Replicate the Results of Ciani and Sheldon (2010)

Previous research has suggested that motivational processes outside an individual's conscious awareness may be primed so as to enhance or impair cognitive performance. The present study involved a conceptual replication of the 2010 study of Ciani and Sheldon (Experiments 1 and 2), employing the same materials and task, to test whether exposure to the letter A before an analogies test improved performance and the letter F impaired it, relative to the neutral letter J. It also examined the effect of pre-exposing participants before testing to a positive or negative verbal passage concerning letter grades. Priming was not found to have any effect: the participants (N = 116), under both pre-exposure conditions, gave analogies scores which were virtually identical whether they had been primed with A, F, or J, thus contradicting the previous results. It is concluded that there is a pressing need for more replications of priming experiments as well as other studies.