Building on the work of Trew and his associates, this essay analyzes qualitative questionnaire data on readers' perceptions and reconstructions of the events and ideologies presented in newspaper texts. The results bear directly on the interaction between the ideology “embedded” in texts and the readers who encounter those texts. A sociolinguistic and interactional perspective on the media/audience relationship is therefore developed.
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Sigman et al. (1985) studied this question.
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