Study coaches CEOs to enhance peer engagement with major gift donors, suggesting new strategies.
Fundraising is a team sport.Development officers may manage strategy, research, materials and follow-up, but CEOs play an important role in creating a peer-to-peer dynamic with major gift donors.How can you coach them in this role?Evelyn Chen, partner at Russell Philanthropies (New York, NY), suggests four helpful exercises.
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Kerry Nenn (2026) studied this question.
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