Measuring and Analysing Domestic Tourism: The Importance of an Origin and Destination Matrix

In this study, using the Spanish domestic and outbound tourism survey FAMILITUR, an inter-regional tourism flows analysis is carried out for the period 2004–2008. The degree of concentration of origin–destination trips is calculated in order to obtain the market share of the distribution of regional trips. An intra-regional perspective is also presented to confirm other divergences in terms of the region's capacity of attraction for its own residents. Finally, a ‘gravity’ model of domestic travel flows between the 17 Spanish autonomous communities is estimated to characterize the variables that affect Spaniards' tourism flows.