Saccade vigor and the subjective economic value of visual stimuli

Behavioral economics relies on subjective evaluation, an abstract quantity that cannot be measured directly but must be inferred by fitting decision models to the choice patterns. Here, we present a new approach to estimate subjective value: with nothing to fit, we show that it is possible to estimate subjective value based on movement kinematics, providing a modest ability to predict a participant's preferences without prior measurement of their choice patterns.